Firebase Analytics Setup Guide for Mobile Apps (2026)
If you’re building a mobile app and not tracking user behavior, you’re flying blind. Firebase Analytics — now deeply integrated with Google Analytics 4 (GA4) — is one of the most powerful free tools available for mobile app tracking. But setting it up correctly is where most teams struggle. This guide walks you through the […]
SKAdNetwork Setup Guide for iOS Apps: Complete & Reliable Implementation (2026)
If you are running paid campaigns on iOS and your SKAdNetwork setup is incomplete or missing, your attribution data will be unreliable. This guide covers everything you need to implement SKAdNetwork correctly – from SKAN 4.0 configuration to conversion value schema design.” The short answer: SKAdNetwork is not optional for iOS apps running paid UA. […]
How to Fix Broken iOS Attribution After ATT (Step-by-Step Guide)
If your iOS attribution is broken after Apple’s App Tracking Transparency (ATT) update, this guide explains exactly why. It gives you a step-by-step fix – covering SKAdNetwork configuration, MMP setup, conversion value schemas, and probabilistic attribution. The short answer: broken iOS attribution after ATT is fixable. But it requires configuring multiple systems correctly – your […]
AppsFlyer vs Adjust: Which is the Better MMP in 2026?
In This Guide:– What Is an MMP and Why Does It Matter?– AppsFlyer vs Adjust: Quick Comparison– AppsFlyer: Strengths and Weaknesses– Adjust: Strengths and Weaknesses– Which MMP Should You Choose?– What About Branch?– FAQ If you are comparing AppsFlyer vs Adjust for your mobile app attribution setup, this guide gives you a direct, honest comparison […]