Why is mobile attribution important for my app business?

Mobile attribution tells you exactly which campaigns, channels, and creatives are driving installs, in-app actions, and revenue. Without accurate attribution, you are spending ad budget blind. For mobile apps especially, where iOS privacy changes have made tracking harder, having a properly configured attribution setup is the foundation of every growth decision.

What kind of companies do you typically work with?

I work with mobile app teams and SaaS companies — primarily in fintech, e-commerce, and subscription-based apps. My clients are usually growth-stage companies scaling their user acquisition and need accurate data to make confident decisions. I also work with marketing agencies managing attribution for multiple app clients.

Which MMP do you recommend — AppsFlyer, Adjust, or Branch?

It depends on your specific situation. AppsFlyer is the strongest choice for large-scale UA campaigns with complex attribution needs. Adjust is excellent for mid-market apps that need clean, reliable data without the complexity. Branch is ideal when deep linking and cross-platform journeys matter most. I am stack-agnostic — I recommend the right tool for your stack, not the one that pays the highest referral fee.

Can you fix our broken iOS attribution after the ATT update?

Yes — this is one of the most common problems I solve. After Apple's App Tracking Transparency (ATT) rollout, many apps saw 50–70% of their iOS installs go unattributed. The fix involves properly configuring SKAdNetwork, setting up conversion value schemas, and combining probabilistic and deterministic attribution in your MMP.

What is SKAdNetwork and do I need it?

SKAdNetwork (SKAN) is Apple's privacy-preserving attribution framework. If you are running paid campaigns on iOS, you absolutely need it. Without SKAN configured, you are losing attribution data on a large portion of your iOS installs. I handle full SKAN implementation including conversion value mapping, campaign structure alignment, and MMP-side configuration.

Do you only set up MMPs, or do you design the full analytics stack?

I design and implement the full mobile measurement and app tracking stack — not just the MMP. This includes the MMP layer (AppsFlyer, Adjust), product analytics (Amplitude, Mixpanel), data pipeline (Segment, RudderStack), subscription tracking (RevenueCat), and app-level tracking (Firebase, GA4). I make sure all these tools talk to each other correctly so your data is consistent across every platform.

Can you audit and fix our existing attribution and app tracking setup?

Yes. Attribution and app tracking audits are one of my core services. I review your current MMP configuration, event taxonomy, SDK implementation, postback setup, and data consistency across platforms. I then deliver a detailed report of what is broken, what is misconfigured, and a step-by-step fix plan — which I can implement for you as well.

How long does a mobile attribution and tracking project usually take?

A focused MMP setup (AppsFlyer or Adjust from scratch) typically takes 2–3 weeks. A full stack implementation including data pipeline, product analytics, and subscription tracking takes 4–6 weeks. An attribution and app tracking audit with fixes usually takes 1–2 weeks. I always scope the project clearly before starting so there are no surprises.

How do we start working together?

The easiest way is to share your current tracking setup with me — your MMP, what is broken, and what you are trying to measure. I will review it and come back with clear next steps within 24–48 hours. No calls required. Reach me via WhatsApp at +880 1680 506 370 or email at contact@alfahadhridoy.com.

Al-Fahad Hridoy

Fixing Broken Mobile Attribution So Growth Decisions Are Backed by Real Data

Mobile App Attribution & Tracking Consultant for SaaS & Mobile App

I help SaaS and mobile app teams implement AppsFlyer, Adjust, SKAdNetwork, Firebase, GA4, and Amplitude - fixing broken iOS attribution, data mismatches, and incomplete tracking setups so every growth decision is backed by accurate data.

No calls required. Share your setup, I’ll review and respond with clear next steps.

Trusted stack:
AppsFlyer · Adjust · Firebase · GA4 · SKAdNetwork · Segment · RudderStack

Fix Your Mobile Attribution & Tracking Problems

– iOS attribution broken after iOS 14+ privacy changes
– AppsFlyer or Adjust data not matching your analytics
– SKAdNetwork not configured properly
– Revenue tracking not matching installs and campaigns
– Firebase or GA4 data incomplete or unreliable

If your attribution is wrong, every growth decision is wrong.

- ABOUT

Al-Fahad Hridoy

Mobile App Attribution & Tracking Consultant

Hello, I’m Al-Fahad Hridoy, a Mobile App Attribution Consultant working with SaaS companies and mobile app teams to fix tracking, attribution, and analytics systems.

I specialize in solving iOS attribution issues, implementing AppsFlyer and SKAdNetwork, and building reliable app tracking using Firebase, Amplitude, and GA4.

My work focuses on making attribution data accurate, consistent, and usable so product, marketing, and growth teams can make better decisions.

I don’t just set up tools. I fix broken attribution systems and make your data trustworthy.

4+

YEARS OF EXPERIENCE

200+

PROJECTS COMPLETED

150+

HAPPY CLIENTS

- Services

My Services

contact@alfahadhridoy.com

01 AppsFlyer Setup & Implementation

Full AppsFlyer setup including SDK integration, event tracking, attribution validation, and data accuracy checks.

02 SKAdNetwork Setup for iOS Attribution

Full SKAN 4.0 enablement for your iOS campaigns – conversion value schema design, Info.plist SKAdNetwork ID management, postback validation, and MMP-side configuration so your iOS attribution data is accurate and actionable.

03 Mobile Attribution Audit & Fix

Comprehensive audit to identify tracking issues, attribution gaps, and data mismatches, followed by full fixes.

04 Server-Side Tracking Architecture

Implementation using Segment or RudderStack to fix tracking gaps, improve data accuracy, and ensure privacy-compliant attribution.

05 Firebase & GA4 App Tracking Setup

Clean event tracking architecture using Firebase and GA4 to ensure reliable analytics and reporting.

- EXPERIENCE

Analytics & Measurement Experience

2023 - Present

Mobile Attribution & Tracking Implementation

- Tuc Media

Implemented attribution and tracking systems across AppsFlyer, GA4, and marketing platforms, improving data accuracy and campaign measurement reliability.

2024 - Present

Attribution System Implementation

- Surfscale

Built and optimized attribution setups, reducing data inconsistencies and enabling better performance tracking across campaigns.

2023 - Present

Tracking & Attribution Infrastructure

- Amplify Global

Developed scalable tracking systems using GA4 and attribution tools, improving visibility into user behavior and campaign performance.

2024 - Present

Attribution Audit & Optimization

- The 21st Agency

Audited and improved attribution systems, fixing tracking gaps and increasing data reliability for marketing teams.

- PROJECTS

Selected Attribution Use Cases

Fintech App

Broken iOS attribution after ATT rollout

Before

60%+ of iOS installs showing as "unattributed." Campaign spend decisions based on wrong data. SKAdNetwork not configured at all.

After

Full SKAdNetwork schema mapped to conversion values. AppsFlyer probabilistic + deterministic model activated. Attribution accuracy restored.

Tools used

AppsFlyer SKAdNetwork Firebase

E-commerce App

Revenue data mismatch across platforms

Before

GA4, Adjust, and Shopify revenue numbers never matched. Team couldn't trust any single source. ROAS calculations unreliable.

After

Server-side event pipeline built via RudderStack. Single source of truth for revenue events. All platforms synced within 2% variance.

Tools used

RudderStack Adjust GA4 RevenueCat

SaaS App

No visibility into trial-to-paid conversion path

Before

Product and marketing teams blind to which acquisition channels drove paid conversions. Amplitude events missing. Subscription tracking broken.

After

Full funnel tracked — install → trial → activation → subscription. RevenueCat integrated with Amplitude. Channel-level LTV now visible.

Tools used

RevenueCat Amplitude Segment AppsFlyer

- CLIENTS

Customer & Clients

- TESTIMONIAL

What Clients Say?

- FAQ

Frequently Asked Questions

- LET'S CONNECT

Get in touch

If your iOS attribution is broken, your MMP data doesn’t match, or you need a full mobile measurement stack built right – let’s talk.

Mobile App Attribution & Measurement

I help mobile app teams fix broken attribution, implement AppsFlyer, Adjust, and SKAdNetwork, and build a measurement stack where every install, event, and revenue data point can be trusted.

Al-Fahad Hridoy

Al-Fahad Hridoy

Mobile App Attribution & Tracking Consultant for SaaS & Mobile App

I help SaaS and mobile app teams implement AppsFlyer, Adjust, SKAdNetwork, Firebase, GA4, and Amplitude - fixing broken iOS attribution, data mismatches, and incomplete tracking setups so every growth decision is backed by accurate data.

Fix Your Mobile Attribution & Tracking Problems

- ABOUT

Al-Fahad Hridoy

Mobile App Attribution & Tracking Consultant

4+

200+

150+

- Services

My Services

contact@alfahadhridoy.com

01

AppsFlyer Setup & Implementation

02

SKAdNetwork Setup for iOS Attribution

03

Mobile Attribution Audit & Fix

04

Server-Side Tracking Architecture

05

Firebase & GA4 App Tracking Setup

- EXPERIENCE

Analytics & Measurement Experience

2023 - Present

- Tuc Media

2024 - Present

- Surfscale

2023 - Present

- Amplify Global

2024 - Present

- The 21st Agency

- PROJECTS

Selected Attribution Use Cases

- CLIENTS

Customer & Clients

- TESTIMONIAL

What Clients Say?

- FAQ

Frequently Asked Questions

- LET'S CONNECT

Get in touch

Mobile App Attribution & Measurement

No spam. No sales pressure. Just clarity.