Installs logged as organic, SKAdNetwork values coming back null, events that never reach your MMP. I set up and fix mobile app attribution so your installs and in-app events are measured and matched to the right source.
Everything happens in writing. No calls, no meetings.
Meta, Google or TikTokMMP SDK fires first_openSKAdNetwork postbackpurchase, subscribe, S2Smatched to the right sourceMost broken app tracking fails in one of three places. The ad runs, the app installs, but the match is lost.
A missing or wrong app ID, a late SDK start, the wrong dev key, or an MMP plan that does not record attribution means installs and events never attach to the right campaign. A free plan can show SDK success while no data ever appears.
SKAdNetwork and Aggregated Event Measurement report in aggregate. A bad conversion value schema or a missed postback window loses the data.
Server-to-server events with a wrong format, missing fields or bad timestamps are rejected, so purchases and subscriptions go unmeasured.
A complete measurement path from the ad click to an attributed, verified install and event, on the tools you already use.
AppsFlyer, Adjust, Branch or Singular set up and connected to Meta, Google Ads and TikTok, with the SDK started correctly and events mapped. I also check that your account plan actually supports what you want to measure.
A conversion value schema that fits your funnel, postback windows handled, and SKAN 4 coarse and fine values read correctly.
Purchase, subscribe and custom events sent server side in the right format, so revenue is measured even when the SDK cannot.
Firebase and GA4 for app analytics set up alongside the MMP, with events that match across both.
Verified with test installs on iOS and Android, debug events in your MMP and test events in Meta Events Manager, plus written notes on what was built and where.
Your MMP connected to Meta so installs and in-app events reach Events Manager, with event mapping, iOS AEM eligibility and SKAdNetwork settings checked, and each event confirmed with test events.
MMP events mapped for Google Ads conversion import, with the Firebase and Google Ads links checked, and TikTok app campaigns connected through your MMP so installs and in-app actions can be optimized.
In-app ad revenue recorded through your MMP and passed to Meta where your plan allows it, so you can judge ad-monetized apps on revenue, not only installs.
Async from start to finish. You always know what happens next, in writing.
Your app, MMP, ad channels and the events you want to measure.
What will change, what it costs and when it will be ready.
Implemented and confirmed with test installs and events before launch.
Written documentation, with optional monthly maintenance.
Not sure what is broken? Start with a mobile app attribution audit.
AppsFlyer, Adjust, Branch and Singular. I can set up a new account or fix an existing one, and connect it to Meta, Google Ads and TikTok.
Usually because Meta attributed them through SKAdNetwork or Aggregated Event Measurement, which report in aggregate, or because the identifiers the MMP needs are missing. The setup fixes the configuration so eligible installs attribute correctly.
Yes. I set a conversion value schema that fits your funnel, handle the postback windows, and make sure SKAN 4 coarse and fine values are read correctly.
Yes. Purchase, subscribe and custom events can be sent server side to your MMP in the right format, so revenue is measured even when the SDK cannot send it.
No. After we agree on the scope, access is given through each platform's own invite. Passwords and keys are never shared in messages.
It depends on your MMP, platforms and the events you want to measure. Send a short description of your setup and you get a written quote. Monthly maintenance is available after handover.
Reference: Apple's SKAdNetwork documentation.
Describe your app and your tracking setup in a few lines. You get a written plan and a quote, with no calls.