Written audit, no calls

Mobile App Attribution Audit

Installs show as organic, SKAdNetwork values look wrong, and the numbers in AppsFlyer, Meta and your dashboards never agree. A mobile app attribution audit finds exactly where the tracking breaks and gives you a written plan to fix it.

A paid, written audit with full account access. Everything in writing.

What the audit covers
1
MMP and SDKAppsFlyer or Adjust setup
2
SKAdNetworkconversion values, windows
3
Server eventsS2S format and matching
4
Ad network linksMeta, Google, TikTok
5
Report and fix planwhat to change, step by step

When you need an audit, not just a fix

A debugger checks one payload. An audit looks at the whole setup, including what a payload cannot show.

1

Numbers do not match

AppsFlyer, Meta, Google Ads and your own backend all report different installs and events, and you cannot tell which to trust.

2

Installs show as organic

Paid installs land as organic in your MMP, so campaigns look like they are not working when the problem is the tracking.

3

Events look clean but fail

The SDK and payloads seem right, but SKAN values come back null, revenue is missing, or postbacks never arrive.

What the audit checks

A full review of how your installs and in-app events are measured, matched and attributed.

MMP

MMP and SDK setup

AppsFlyer or Adjust integration, SDK start order, app IDs and dev keys checked against what each needs.

SKAN

SKAdNetwork

Conversion value schema, coarse and fine values, and postback windows reviewed for iOS, including SKAN 4.

S2S

Server-to-server events

Purchase, subscribe and custom events checked for format, required fields and timestamps, so none are rejected.

ADS

Ad network connections

Meta, Google Ads and TikTok integrations checked so installs attribute to the right campaign, not organic.

DOC

Report and fix plan

A written report of every finding and a step-by-step plan to fix it, in order of impact.

How the audit works

Async from start to finish. You always know what happens next, in writing.

STEP 01

Share access

Viewer access through each platform's own invites. No passwords or keys in messages.

STEP 02

I review

I go through your MMP, SDK, SKAN setup, server events and ad network links, end to end.

STEP 03

You get the report

A written report of what is broken and why, with a fix plan ranked by impact.

STEP 04

Fix it or I do

Apply the plan yourself, or have me implement it as a separate step.

A good fit if

  • you run app install campaigns and the numbers do not add up
  • paid installs show as organic in your MMP
  • SKAdNetwork values look wrong or come back null
  • you want a clear, written plan before paying for a rebuild

Start free instead if

  • you only need to check one payload or postback
  • you already know the exact problem and just want it fixed
  • your issue is a single event, not the whole setup

For a single payload, use the free attribution debugger.

Frequently asked questions

What is the difference between the audit and the free debugger?

The free debugger checks one payload or postback in your browser. The audit reviews your whole app tracking setup with account access, including SDK start, SKAN configuration and ad network links, which a single payload cannot show.

Which MMPs do you audit?

Mainly AppsFlyer and Adjust, and how each connects to Meta, Google Ads and TikTok.

What access do you need?

Viewer access through each platform's own invites to your MMP and ad accounts. Passwords and keys are never shared in messages.

Does the audit include the fixes?

The audit includes the report and a written fix plan. Implementing the fixes is a separate step you can do yourself or have me handle.

How long does it take?

It depends on the size of the account and how many platforms are involved. You get a timeline in writing with the quote.

What does it cost?

It depends on the account size and the platforms involved. Send a short description of your setup and you get a written quote.

Reference: Apple's SKAdNetwork documentation.

Request a mobile app attribution audit

Describe your app and your setup in a few lines. You get a written quote, then a full audit and fix plan, with no calls.