Written audit, no calls

Meta Attribution Audit

Your Meta ads spend is real, but the conversions in Ads Manager do not add up. A Meta attribution audit finds exactly where the tracking breaks, from the pixel and Conversions API to chat events, and gives you a written plan to fix it.

A paid, written audit with full account access. Everything in writing.

What the audit covers
1
Pixel and eventsbrowser and server events
2
Conversions APIpayload, dataset, EMQ
3
Deduplicationevent_id, fbp, fbc
4
Chat and app eventsCTWA, messaging, SKAN
5
Report and fix planwhat to change, step by step

When you need an audit, not just a fix

A debugger checks one payload. An audit looks at the whole setup, including what a payload cannot show.

1

Numbers do not match

Ads Manager, your pixel, the Conversions API and your own reports all show different conversion counts, and you cannot tell which is right.

2

Match quality is low

Event Match Quality is poor and you do not know which customer parameters are missing, wrong or not hashed the way Meta expects.

3

Events look clean but fail

Everything seems fine in the code, but conversions are still missing, duplicated, or not attributed to the ad that drove them.

What the audit checks

A full review of how your Meta events are built, sent, matched and attributed.

PX

Pixel and server events

Browser pixel and Conversions API events reviewed together, so nothing is counted twice and nothing is missed.

EMQ

Event Match Quality

Which customer parameters reach Meta, which are missing, and which are hashed or formatted wrong, with a fix for each.

DED

Deduplication

event_id, fbp and fbc checked across browser and server, so the same conversion is not counted on both paths.

CTWA

Chat and app events

Click-to-WhatsApp and business messaging events, and app installs through SKAdNetwork, reviewed where they apply.

DOC

Report and fix plan

A written report of every finding and a step-by-step plan to fix it, in order of impact.

How the audit works

Async from start to finish. You always know what happens next, in writing.

STEP 01

Share access

Viewer access through Meta's own invites. No passwords or tokens in messages.

STEP 02

I review

I go through your events, datasets, matching and attribution, end to end.

STEP 03

You get the report

A written report of what is broken and why, with a fix plan ranked by impact.

STEP 04

Fix it or I do

Apply the plan yourself, or have me implement it as a separate step.

A good fit if

  • you run Meta ads and the conversion numbers do not add up
  • Event Match Quality is low and you do not know why
  • you suspect double counting or missing conversions
  • you want a clear, written plan before paying for a rebuild

Start free instead if

  • you only need to check one event payload
  • you already know the exact problem and just want it fixed
  • your issue is a single chat event, not the whole setup

For a single payload, use the free CAPI debugger.

Frequently asked questions

What is the difference between the audit and the free debugger?

The free debugger checks one event payload in your browser. The audit reviews your whole Meta setup with account access, including delivery, datasets, matching and attribution, which a single payload cannot show.

What access do you need?

Viewer access through Meta's own invites to the relevant Business Manager, pixel or dataset. Passwords and access tokens are never shared in messages.

Does the audit include the fixes?

The audit includes the report and a written fix plan. Implementing the fixes is a separate step you can do yourself or have me handle.

Do you also audit Click-to-WhatsApp and app tracking?

Yes, where they apply. Business messaging events and app installs through SKAdNetwork are reviewed as part of the same audit.

How long does it take?

It depends on the size of the account and how many channels are involved. You get a timeline in writing with the quote.

What does it cost?

It depends on the account size and the channels involved. Send a short description of your setup and you get a written quote.

Reference: Meta's Conversions API documentation.

Request a Meta attribution audit

Describe your setup in a few lines. You get a written quote, then a full audit and fix plan, with no calls.