WhatsApp Business Platform

WhatsApp CRM and Cloud API Setup

A WhatsApp Business Platform setup built around how your team actually works: a shared inbox, tagged and tracked leads, broadcasts, and leads that flow into your CRM on their own.

Built from scratch for your business. Everything handled in writing, no calls.

Lead panel
New lead
From ad
Follow up
Hi, I saw your ad. Is this available?
Yes. Which size are you looking for?
The large one, please.
Great, I can set that up for you now.

Everything your team needs in one panel

Handle every WhatsApp conversation from a single place, with the structure a growing team needs.

INBOX

Shared team inbox

Several agents work from one WhatsApp number, each seeing the conversations assigned to them, without sharing a phone. Text, photos, voice notes and documents are supported, and a reply shows the exact message it answers.

TAGS

Lead tags and status

Tag and sort leads by stage, source or any rule you choose, so the team always knows who to reply to first.

SEND

Broadcasts and templates

Send approved template messages to many contacts at once, within WhatsApp's own rules, with the results tracked.

API

Cloud API setup

Your number, Meta app, webhook and message templates set up on the official WhatsApp Business Platform, verified and ready.

FLOW

CRM integration

New chats become leads in your CRM automatically, matched to the right record, with duplicates prevented and ad leads linked to their source.

AUTO

Automation

Automatic replies, routing and follow-up reminders, so no lead waits and nothing is missed during busy hours.

And more, built as you need it: Quick replies Conversation search Message forwarding Notes per lead Unread filter Follow-up reminders Photos, voice and documents Lead dashboard and KPIs Ad name and ad ID per lead CSV export Business hours replies Auto routing

Built for team performance

Beyond the inbox, the panel shows how fast your team replies and which leads need attention before the WhatsApp reply window closes.

TIME

Response time tracking

The time of each agent's first reply is saved on the lead and available in your reports, so you can measure how fast new leads are answered.

24H

Reply window countdown

A dashboard shows how much time is left in each conversation's reply window, with filters and sorting so the most urgent leads come first.

TAGS

Automatic activity tags

Leads are tagged on their own, for example no reply yet, stopped replying, long conversation or sent an image, so the team sees where to focus.

CLOSE

Bulk close

Close many unanswered leads in one action instead of one by one, with the right tags applied as they close.

Why not just the WhatsApp Business app?

The free app is fine for one person. Once you have a team and ads driving chats, it runs out of room.

The Business app alone

  • one device, one person at a time
  • no webhooks, so no CRM or automation
  • no ad click data, so chat sales cannot be tracked
  • manual broadcasts with low limits

A Cloud API panel

  • a whole team on one number
  • leads and messages flow into your CRM
  • ad click IDs captured for conversion tracking
  • broadcasts and automation within Meta's rules

How we work together

Async from start to finish. You always know what happens next, in writing.

STEP 01

Tell me your setup

Your number, team size, CRM and what you want the panel to do.

STEP 02

Written plan and quote

What will be built, what it costs and when it will be ready.

STEP 03

Build and test

Cloud API, panel and integrations built from scratch and tested.

STEP 04

Handover

Written documentation, with optional monthly maintenance.

Running ads that start chats? Pair this with WhatsApp conversion tracking so every sale that closes in chat is reported back to the Meta ad that started it.

Frequently asked questions

Do you build on the official WhatsApp API?

Yes. Everything runs on the WhatsApp Business Platform (Cloud API) through Meta. No unofficial or QR-code connections, which can get a number banned.

Can several agents use one number?

Yes. That is the main reason for a panel. Each agent signs in and handles their assigned chats from one shared WhatsApp number.

Will it connect to my existing CRM?

In most cases, yes. If your CRM has an API or webhooks, leads and messages can flow into it. If you have no CRM, a simple panel can hold the leads instead.

Can I send bulk messages?

You can send approved template messages to many contacts, within WhatsApp's own rules. Sending outside those rules risks the number, so the setup stays compliant.

Is the panel custom or a ready-made tool?

It is built for your business from scratch. It is not resold client software, so it fits your process rather than forcing you into someone else's.

What does it cost?

It depends on the panel features, your team size and the integrations you need. Send a short description of your setup and you get a written quote. Monthly maintenance is available after handover.

Built on Meta's WhatsApp Cloud API.

Get a written quote

Describe your team and your WhatsApp setup in a few lines. You get a written plan and a quote, with no calls.